SHINE Mural Tour

[mural by @arlin_graff]

The SHINE Mural Festival is St. Petersburg’s walkable urban gallery; an outdoor art gallery experience which is specific to the Burg’s distinctly artistic sensibilities. SHINE and PixelStix partnered together to create a truly interactive experience.

When the partnership began, SHINE outlined some distinct challenges they needed to solve:

1. How can we constantly update our community with the physical location of street/public art, as an interactive gallery map?

2. How can we deliver the story behind the mural while the audience is standing physically at the piece in a way that complements the art without distracting from it?

3. How can we translate the immense popularity of street/public art into funding and support from our local government, community and business owners by showing real data of the public engaging with the art?

Here’s how we tackled these challenges:

Gallery Map

People download the free Pixelstix app for iPhone or Android, enter our ‘Maps’ and then select the SHINE gallery. This immediately loads a zoomable map of the city showing a Pixelstix glyph for the location of each mural in the gallery. This is used for basic walk-able tours, bike tours and even scavenger hunts.

Docent Experience

If you were to zoom in really close to any of the Pixelstix glyphs you would see that it shows a very specific spot on each building or wall. That exact location is where the audience will find a plaque with our technology on it. Each plaque has the artists name, website, and IG handle but also explains to the user to use the Pixelstix app to tap their phone to receive the docent-level analysis and reading for the mural at which they are standing.

Admission

Financially supporting this gallery isn’t done in a typical manner because the access is essentially free to anyone in the public space. This was a challenge, and where we begin to break the mold of how galleries work in urban settings. Using analytics, we share with SHINE not only the number of scans at each mural (thus translating to economic merit to the nearby coffee shop, bar, or restaurant), but we also identify which murals are ‘hotspots’, allowing us to intelligently place ‘donation stations’ at the spots that are most popular. Using our world class analytics engine, we can create predictive models showing traffic by time of day, day of week, and predictable walking routes used to reach each of these hotspots, tying the presence of public art to the real world economics of financial impact for the surrounding businesses.

Investment

So what about the costs? A PixelStix implementation like SHINE starts as low as $200 per location, which includes the programming, configuration, plaque, and Pixelstix hardware. Additionally, our SDK to connect your application to the PixelStix API can be included for as low as $2400 annually, allowing you to use the PixelStix platform as a white labeled service with your own branding and user interface.

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